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avatar for Christie Lawler

Christie Lawler

CJL Consulting, The WITI Group, JAB MiXOLOGY
Founder & Owner
Christie Lawler is a leading expert in beverage marketing as the Founder & Owner of CJL CONSULTiNG, a beverage marketing agency that houses a nonprofit organization – The WITI Group, and a line of infusion and mixology products – JAB MiXOLOGY. She is a public speaker, will be releasing her first book in 2022 and the host of the Lawler Out Loud: Mixing up the Mainstream podcast. Christie serves on the Glancy Wine Education Foundation Board of Directors, volunteers as a CORE Ambassador and serves as an advisory board member for “The Bar” with Datassential. 

Christie’s company, CJL CONSULTiNG, is a WBENC certified Woman-Owned Small Business that offers the full suite of beverage marketing strategies and services with a team of industry experts bringing their diverse skills to clients. From training and cultural development initiatives to support menu and backbar programs to menu concept/design and product integration, the company serves as a one-stop for clients.
In 2018, Christie founded The WITI Group, a 501(c)(3) foundation focused on empowering and supporting the women of the hospitality industry. The foundation has grown to a collective of nearly 100 female leaders across the beverage industry.

In 2020, Christie launched her first product line with the release of JAB MiXOLOGY, a line of infusion jars and products that create hand crafted cocktails in two simple steps. JAB stands for “just add booze” and simplifies the process of mixologist-crafted cocktails for the in-home consumer.

Christie is proud be a member of the Female Founders Collective as well as volunteering as a CORE Ambassador and serving as an advisory board member for “The Bar” with Datassential and serving on the Glancy Wine Education Foundation Board of Directors. CJL CONSULTiNG is WBENC Certified as a Woman-Owned Small Business.