TaChelle Lawson is a nationally recognized leader in diversity, equity and inclusion (DEI). She is a dynamic public speaker, award-winning entrepreneur, and enlightened business leader highly skilled at aligning DEI with business goals and brand strategies to help build client revenues.

As Founder and President of FIG Strategy & Consulting, Lawson counsels a diverse and elite clientele who’ve come to rely on her brand-building and preservation prowess. She is a senior marketing leader with a specialty in food & beverage, luxury retail and hospitality. Her services include brand strategy, business management consulting, culture transformation, leadership training, DEI training, and strategic sourcing. As a strategic planner and organized problem solver, Lawson has lent her extensive expertise in business analysis, strategy, management, and media financial management including forecasting, P&L, budgeting and inventory control.
Lawson’s client brands include: Louis Vuitton, Lexus, NASCAR, Porsche, Red Bull, Coca-Cola, Nike, Sprint, Toyota, Mercedes-Benz, Tyson Foods, Heineken, Lamborghini, and Lancôme, to name several. She’s also worked with the Las Vegas Motor Speedway, Sonoma Motor Speedway, America’s Cup, the U.S. Open, and the James Beard Foundation. Lawson is also a strong believer in and champion of a diverse workforce; to wit, she is actively working to change the narrative of diversity and inclusion by challenging companies to go beyond agency-centric metrics to instead focus on creating lasting value for their clients.

Lawson is an active mentor to young women entering the workforce and has served on several boards and advisory councils throughout the course of her career, including Las Vegas Business Academy, Serenity Springs, and Project Real.

Lawson is DEI Certified by Cornell University, and Diverse Business Certified by the Tuck Business School at Dartmouth. A Board Member on the UNLV Leadership Advisory Board, a member of the Clark County Business Development Advisory Council, on the Advisory Council for the Bar & Restaurant Show and a member of the National Diversity Council.

Bar & Restaurant Expo Advisory Board Member