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Tuesday, March 22 • 10:00am - 10:45am
Leveraging Sustainability to Drive Profitability

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Michael Adams is the Sr. Director of Innovation, Sustainability and Marketing for WinCup. He joined the company in September, 2020 to help launch and build the phade brand of PHA based straws and stirrers while also helping build an stronger new product development infrastructure and leading the companies Sustainability efforts. Prior to joining WinCup, Michael help marketing leadership roles at Gleim Publishing, IMG Academy and TRX where he focused on developing the overall marketing structure for each company, while building the brand and product portfolios and optimizing the digital footprint for each company. Prior to these roles, Michael spent over 20 years in the Consumer Packaged Goods industry where he held brand and category leadership positions at Georgia-Pacific Corporation, Kraft Heinz and Pepsico, working on brands such as Tropicana Pure Premium Orange Juice, Ore-Ida Frozen Potatoes, Brawny Paper Towels and Quilted Northern Bath Tissue. Michael graduated from the University of Pennsylvania’s Wharton School with a BS in Economics.

Speakers
avatar for Michael Winters

Michael Winters

President and Chief Revenue Officer, WinCup
Michael began his career at WinCup in 2007. He has held several positions throughout his career at WinCup, including Vice President Sales, Senior Vice President and was named President, Foodservice in 2014. As President and Chief Revenue Officer, Michael leads the sales efforts for... Read More →
avatar for Michael Adams

Michael Adams

Sr. Director, Innovation, Sustainability & Marketing, Wincup
Michael Adams is the Sr. Director of Innovation, Sustainability and Marketing for WinCup. He joined the company in September, 2020 to help launch and build the phade brand of PHA based straws and stirrers while also helping build an stronger new product development infrastructure... Read More →



Tuesday March 22, 2022 10:00am - 10:45am PDT
LVCC South Hall, Room S225