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Monday, March 21 • 4:15pm - 5:00pm
The Importance of Data Analytics to the Small Business Owner

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The challenge facing today’s small business owner is neither data collection nor data storage, but how to efficiently transform the huge amounts of data collected into useful information.  This transformation is accomplished using Data Analytics.  In this seminar, Tim McCoy, will go over several benefits of data analysis, the use of which can offer your company a competitive advantage.  A few of the benefits we will look at include:
            * Ability to find market trends
            * Ability to find customer preferences
            * Increase sales, revenue, and loyalty
            * Increase efficiency and decision making
            * Predict customer behavior
            * Provide personal, real-time messaging and promotions
* Reduce your company’s overall costs
Speakers
avatar for Timothy McCoy, MBA

Timothy McCoy, MBA

Marketing Instructor, University of Louisiana at Lafayette, Moody College of Business
Tim McCoy is a Marketing Instructor in the Moody College of Business at the University of Louisiana at Lafayette and the proprietor of The Jefferson Street Pub (est. 2002) in Lafayette, Louisiana.  Tim is a sought after instructor known for teaching “real world business” and... Read More →

Monday March 21, 2022 4:15pm - 5:00pm PDT
LVCC South Hall, Room S225
  Conference Sessions