Bar & Restaurant Expo 2022

There is a “why,” not just a “what,” that drives hospitality professionals and understanding the “why” impacts culture of individual businesses. But how do you – as managers and owners – clearly articulate to your teams how guests “buy WHY you do, more than what you do?” In today's market, personality (rather than skill set) should be the driving force in hiring. Join David Benowitz as he takes a deep dive into hiring, onboarding, training, and understanding with the Gen Z and Gen Y workforce. He shares how his restaurants have gone from a year that experienced 110% hourly turnover along with 2% profitability to a current 53% turnover with 15% profitability. With 500 employees, that’s no easy task!