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Monday, March 21 • 4:15pm - 5:00pm
Core Values: How Culture Drives Hiring, Retention and Growth in 2022

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There is a “why,” not just a “what,” that drives hospitality professionals and understanding the “why” impacts culture of individual businesses. But how do you – as managers and owners – clearly articulate to your teams how guests “buy WHY you do, more than what you do?” In today's market, personality (rather than skill set) should be the driving force in hiring. Join David Benowitz as he takes a deep dive into hiring, onboarding, training, and understanding with the Gen Z and Gen Y workforce. He shares how his restaurants have gone from a year that experienced 110% hourly turnover along with 2% profitability to a current 53% turnover with 15% profitability. With 500 employees, that’s no easy task!

avatar for David Benowitz

David Benowitz

President and Co-Owner, Craft & Crew Hospitality
David Benowitz is president and co-owner of Craft & Crew Hospitality, a growing restaurant group in the Twin Cities. After graduating from the business school at the University of Kansas, David quickly realized that the corporate world didn't move fast enough for him - so he joined... Read More →

Monday March 21, 2022 4:15pm - 5:00pm PDT
LVCC South Hall, Room S220