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Tuesday, March 22 • 10:00am - 10:45am
Raise the Bar: Building The Right Team & Cocktail Menus to Keep Your Customers Thirsty for More!

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This must-attend seminar will include discussion, demonstrations, and deep dives into menu creation from top experts in the hospitality industry. These experts will walk you through the essential components that are needed to ensure your establishment is delivering the customer experience necessary to be successful. Build an environment for your bar staff to thrive in by offering structured training programs that motivate and build confidence while delivering consistency and increasing guest spending. Elevate the guest experience with a cocktail menu that highlights unique, seasonal ingredients and offers something for everyone. Identify the trends you should continue to embrace and the ones you should step away from.

Staying ahead of the curve ensures your business has the competitive advantage. As customers’ expectations rise, so should your team, signature menu, and business!

avatar for Mia Mastroianni

Mia Mastroianni

Celebrity Mixologist, Consultant as seen on Bar Rescue, The Super Squad
With over 15 years of experience in the service industry from Boston to Miami, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood –the private members-only club where she remained a well-respected and often requested mixologist for the who's who of... Read More →
avatar for Art Sutley

Art Sutley

Nightlife & Hospitality Expert | Director of Strategic Accounts, Savage & Cooke Distillery
Art Sutley, Nightlife & Hospitality Expert, has been in the restaurant/bar space for over 19 years. He was one of the industry experts behind Bar Business Magazine for 13 of them. As an educator in the industry, he speaks at many of the top restaurant and cocktail tradeshows globally... Read More →
avatar for Phil Wills

Phil Wills

Owner/Partner and Consultant as seen on Bar Rescue, The Spirits In Motion©
Phil Wills has been in the bar/restaurant business for over 20 years. He is the current owner/partner of The Spirits in Motion, a nationally recognized bar and beverage consultancy. He has worked in all types of locations from your corporate restaurants, small local bars, major night... Read More →

Tuesday March 22, 2022 10:00am - 10:45am PDT
LVCC South Hall, Room S223