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Monday, March 21 • 3:15pm - 4:00pm
Anatomy of a Failure

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A case study of a specific and very real-life bar failure. By examining the errors made during business timelines (planning, operations, closure), future operators will be able to identify problems before they become business killers. The main takeaways of this session will be 1) How to conduct proper market research, 2) manage an existing concept or transition to a new one, 3) team development, and 4) how all those factors combine can lead to either the success or failure of a concept. Join Jacob Trevino as he walks through the issues of his own concept, Golden Sparrow, to show attendees how this failure happened in real time and how the decisions were made, and which decisions should have been made instead.

avatar for Jacob Treviño

Jacob Treviño

Owner / Creator, Gorilla Cinema Presents
Jacob Trevino, Founder and CEO of Gorilla Cinema Presents has specialized in bar consulting and developing cocktail programs for the past 17 years. He is the owner of The Overlook Lodge (ranked by Playboy Magazine and USA Today as one of the top bars in the United States) Tiki Tiki... Read More →

Monday March 21, 2022 3:15pm - 4:00pm PDT
LVCC South Hall, Room S221