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Tuesday, March 22 • 10:00am - 10:45am
Bartenders Build Brands: How to Develop Mutually Beneficial Relationships through Advocacy, Education and Support

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The most effective and long lasting marketing efforts in the spirits industry are all tied to robust and thoughtful on-trade marketing. Join Lindsey Johnson, the Founder and CEO of Lush Life Productions (the first Bartender Advocacy Agency), as she outlines best practices, existing platforms including strategies to best leverage those opportunities and thoughtful marketing practices in regard to the trade. This session will offer tactical advice your brand can immediately implement. Bar owners, managers and bartenders are also welcome in this session where we will share existing opportunities for free education and training for your staff along with best practices for engaging with brand representatives to develop new opportunities for your team.

Speakers
avatar for Lindsey Johnson

Lindsey Johnson

Founder and CEO, Lush Life Productions
Lindsey Johnson is Founder and Lead Creative of Lush Life Productions, which advocates for bar professionals through the legendary Portland Cocktail Week and Camp Runamok, enabling bartenders to take their careers to the highest levels. The unofficial “godmother” of the bartending... Read More →


Tuesday March 22, 2022 10:00am - 10:45am PDT
LVCC South Hall, Room S220