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Monday, March 21 • 9:00am - 12:00pm
WK 3 - How to Define, Re-define, and Create a Concept

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Cool concepts that make an impact and turn heads have been lacking in the hospitality industry since the beginning of the business. Only a small percentage of companies and independent owners have been able to build concepts that turn heads. This applies to everyday dive bars all the way to restaurants and hotels. This Seminar will teach you how to break a concept down, create a new concept, or redefine what you have in 3 easy steps. Your concept affects almost every operational decision you will have to make, from the product you should carry, to the music you should play. If you want to make more revenue, you have to make an impact with your concept.

If you feel your concept is more of an idea with a name, this workshop will have you laying out full concepts on your own with complete confidence to take your business to the next level.

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avatar for Michael Tipps

Michael Tipps

Co-Founder, Invictus Hospitality
Michael Tipps has over 26 years of experience working, managing, and consulting in all facets of the hospitality world (throughout all positions, and including hotels, restaurants, bars, and nightclubs). Michael Tipps’s Career started in Hospitality in South Florida where he worked... Read More →

Monday March 21, 2022 9:00am - 12:00pm PDT
LVCC South Hall, Room S221